This past week, we went over the topic of over the top distribution, or OTT. This is the delivery of video content via mobile broadband instead of broadcast, cable, or satellite. This results in a variety of content and allows the content producers to be far more flexible with what and when they put videos out there.
I can relate this to my own viewing habits and where I get my entertainment from. Oddly enough, I do not spend much time watching Youtubers. I have found them to be interesting when I do sit down and watch, but I do not actively go out of my way to watch anyone. However, I follow multiple influencers on Instagram who all have successful Youtube channels.
Generally, famous Youtubers succeed for a reason. They are likable people with viable content to share with others. Those who are very successful at producing videos on Youtube are typically successful on other platforms as well. I follow Megan Grubb, a fitness influencer who puts out weekly Youtube videos, and occasional short snippets on her Instagram channel. For me, her Instagram is enough for me to be entertained. I also follow a girl named Summer, who I consider very fashionable an good at taking pictures, so I like her Instagram feed. I do not follow her million+ subscriber Youtube channel, however.
I consider these people to be professional amateurs. They may not access to large infrastructure, but they have a solid following and must produce content on a regular schedule in order to keep their fans around and to gain more attention. They’re generally focused on producing content for OTT. By doing this, they tend to generate a lot of revenue from things such as sponsors or product placements in their videos or social media.
entertainment media 