This past week, we covered the economic conditions of the media and production costs for various types of media. We talked about the development costs, which is the financing that allowed producers to acquire creative goods. Something that made me think about this is from my internship this past summer.
As an intern, one of my jobs was taking the senior producers credit card, and going to target to buy snacks and drinks for one of our upcoming shoots. I never considered this to really be a part of development costs, but after learning about it more in class I’ve realized that the senior producer was using the money from her credit card as a part of the budget given for the production. This was interesting to find out, because if we had not spent money on food and drinks, then the entire team would have gotten fatigued, and the end result would not have been the best it could have been. It’s surreal how many little things put together are needed in order for media to be produced to the best of its ability.
Another thing we covered this week was financing media production. Advertising was seen as something that supported media greatly. Something I saw first hand was in the production of a Red Sox baseball game. I was observing the announcers booth at Fenway, and I watched how the announcers read off their ads for the night. Inside the booth is a worker who has a pile of paper and hands one to the announcers each time an ad is scheduled to be said. They read it off between announcing the plays, and then carry on until another piece of paper is passed to them. It was really cool to watch how ads play a role in a live production.
entertainment media 